When Avenir Chrono’s people were telling me about their new Boss Premiere line of watches (seen here). they mentioned a host of celebrities who were known to wear or own the watches. The funny thing was that I’d never heard of all but one of the people they mentioned. This rather amused me. I was first curious as to what portion of the pop culture demographic they were referring to (later I learned it was mostly people in the hip hop community)(Panerai Replica Watch). and then I was curious as to just how "out of it" I am when it comes to pop culture. Granted. I don’t keep up much with the hip hop crowd(IWC Watches). and of course less as to what they are wearing. Maybe because they have a reputation for being on distasteful side of "bling" to often (i.e. most of the Jacob & Co watches. produces). But watches like this Avenir Chrono don’t phase me that way. They are certainly a major step up from diamond gilded Replica Casio watches G-Shock watches.

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In fact Watches. I think that these timepieces are pretty cool. Sure they are showy. and have a quasi ridiculous name like "Boss Premiere." It sort of sounds like a fake title that a company owner would put on their business card. "All bow down to the BOSS PREMIERE." Maybe that is what the employees of China’s Premiere call him after asking "what is your bidding sir?" For years nice watches have had the power to make you feel important. You can laugh all you want at such "loud and in your face’ timepieces. but a good watch can make you feel ‘your worth.’ Given this fact. there is a huge market for timepieces that "make you feel like a big man." and Avenir Chrono fits in to this broad niche. You can put Breitling in there too. These comments may sound critical of the brand. but they are not. Instead. I am trying to discuss where a watch like this fits in to the horological ecosystem.

Avenir Chrono was started by the Ukrainian immigrants jewelers who started the popular Rafaello & Company Jewelers. Looks like there is gonna a long line of chronograph watches coming from them with a name like that. The Replica watches are made via partners in Switzerland with Swiss movements. The Boss Premiere timepieces use ETA Valjoux 7753 automatic movements. There are the same as a Valjoux 7750. but with a tri-compax chronograph layout and no day of the week indicator. There is likely an open caseback with a view into the movement.

The real draw is in the fanciful design of the cases and  bracelet. There is a lot of visual stimulation. and an important amount of high contrasting colors for your eyes to dance around at. While the dials aren’t the epitome of legibility. they aren’t half bad. The gold version is best with the gold hands on the steel toned dial. The watches actually come in steel. rose gold. and platinum (that’s right). So you can imagine the price range for the models differs greatly. Not sure that. but there are diamonds involved! Oh yes. you can get these watches decked out – stepping you up that much closer to bling heaven. Thankfully. even on the totally diamond encrusted versions. the dial stays safe from the jewels.

In addition the other metals Watches. each case has a lot of titanium in it. Likely all the PVD black coated material that you see on the case and bracelet. The cases actually are available in two sizes Replica Watches Replica . either 50mm or 44mm wide. Depending on how big you want to go. The dial are functional and attractive. Nothing out of this world. but a bit more exciting looking than your average aviator inspired watch dial. The guilloche engraving on the dial steps the novelty up a notch. Avenir Chrono is beginning to remind me of a higher-end version of Formex actually. with a jewelry store twist. Pricing for the steel versions start at about $12(Elini Replica Watches).500. Steep. but not ludicrous for a Swiss chronograph watch of limited production. Go to platinum and the prices jump to about $45.000. Get some diamonds involved on one of the "Black Snow" models and you are looking at prices from between $65.000 – $120.000. Now you have more ammo in your watch knowledge weapon when trying to figure out what the next urban music star you see is wearing.

Designer and co-founder of the Snyper One watch Jean-Francois Ruchonnet has an interesting reason for calling the Replica  watches  the "Snyper." Aside from being styled after modern sniper rifles (which everyone can agree are really cool). he said the name is a metaphor for men seeking out women. It is kind of cute in a predatory like way. At least it shows our dedication. We find a target lady Replica . the RIGHT target lady. and we watch from afar. Waiting for the right moment… to shoot. Only through the right calculated measures to we hit the target. we have but one shot before they know they are being aimed at and take cover if we miss. Yea that pretty much doesn’t sum up my relationship history with women. but then again I am not French or Swiss. The watch is still really cool though! Interestingly enough. Ruchonnet himself was an actual Sniper in the military. He’s had plenty of time with Sniper rifles to really get to know then.

Mr. Ruchonnet is actually a very famous watch designer being behind a lot of popular models. Just Google the guy and you’ll be impressed. Well he and a few others I believe are behind Snyper with the "One" being their first model. While there is only one base watch right now. you can can all sorts of bezel treatments. Funny how you go from a very tool oriented style watch in all stealthy black to the same thing with a blingy diamond bezel and rubies. There are also versions with blue sapphires. and lots in between. Just click the link below for a PDF on all the styles available.

Note that I wrote the majority of this article before I actually had a chance to personally inspect the watches. This means the marketing images of the Replica  watches differ a bit than the actual release versions. Note the slightly altered dial and hands (which make the watches easier to read). There is also the addition of the "concrete" gray model.

<img class="alignnone size-full wp-image-10956" title="SIG-550 Rifle" height="257"

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